Editorial

How I Went from 500+ Pieces to a Minimalist Wardrobe: 10 Steps

Collage of a navy paisley dress on a dress form, white high heel sandal, blue and gold plate, and white cup of green tea.

Although I'm usually a fragrance blogger, this blog post is not about perfume. It's about wardrobe decluttering. [...]

Apparently Apple Cables Are Scented Now

Collage of a coiled white Apple USB-C lightning 2m charger cable surrounded by many green apples and one red apple.

A month ago I started a new job in an office that exclusively uses Apple products. As such, on my first day I [...]

Would You Still Love Me If I Were an Algorithm?

Generative AI.It's everywhere these days, isn't it? Artificial intelligence that can create new content -- [...]

The Other Smelly COVID-19 Symptom No One Talks About

Collage of a dog nose, a wooden trowel filled with black pepper, and a gray spiky coronavirus ball.

At this point, we've all heard that many people lose their sense of smell for a period of time after contracting [...]

Here’s Why Luxury Car Brands Make Perfumes and Colognes

Collage of a Ferrari model car and luxury car logos including Mustang, Mercedes, Bentley, Alfa Romeo, Lamborghini and Jaguar.

Ferrari. Bugatti. Ducati. Lamborghini. Mustang.What do all these brand names have in common?They're all [...]

Looking Back: 10 Top Fragrance Trends of 2022

Collage of an old-fashioned black alarm clock, a TikTok app logo, and a number of fragrance notes such as fruits and flowers.

2022 was quite a year in the fragrance world. Despite the ongoing impact of the COVID-19 pandemic, more people are [...]

Oxidation Field: A Newly-Discovered Component of Skin Chemistry

Collage of the rusted head of an iron statue of a person surrounded by fruit, flowers, nuts, coffee, and other scent notes.

Skin chemistry: that vague, oft-cited reason for perfumes smelling different on different people.But what does [...]

Artificial Intelligence Could Bring Us the New Iso E Super. Will It?

Or will newly-discovered fragrance molecules continue to be hoarded by flavor and fragrance companies like [...]

Proving the Existence of Chanel No. 9

Collage of 9 in Chanel Couture font surrounded by a vintage perfume ad, bottle of Chanel No. 5, and several perfume notes.

Chanel No. 9 is an odd cryptid of the fragrance world.Dozens of people online vehemently insist they saw or [...]

The Scentaur

The Scentaur