The Other Smelly COVID-19 Symptom No One Talks About

At this point, we've all heard that many people lose their sense of smell for a period of time after contracting [...]
Here’s Why Luxury Car Brands Make Perfumes and Colognes

Ferrari. Bugatti. Ducati. Lamborghini. Mustang.What do all these brand names have in common?They're all [...]
Looking Back: 10 Top Fragrance Trends of 2022

2022 was quite a year in the fragrance world. Despite the ongoing impact of the COVID-19 pandemic, more people are [...]
Oxidation Field: A Newly-Discovered Component of Skin Chemistry

Skin chemistry: that vague, oft-cited reason for perfumes smelling different on different people.But what does [...]
Artificial Intelligence Could Bring Us the New Iso E Super. Will It?

Or will newly-discovered fragrance molecules continue to be hoarded by flavor and fragrance companies like [...]
Proving the Existence of Chanel No. 9

Chanel No. 9 is an odd cryptid of the fragrance world.Dozens of people online vehemently insist they saw or [...]
Nobody Wants the Byredo x RTFKT Perfume NFTs

Stop trying to make "the scent of the metaverse" happen. It's not going to happen.Fragrance NFTs are a thing [...]